Exhibiting with a greener outlook is the objective of most businesses. Looking at the material used, the stand chosen, and the types of accessories needed. Being aware of the end result of the stands you choose and what ends in landfill could be a big deciding factor on which choices you make.
At an event, there is a high volume of paper around. This can be in the form of brochures, badges, leaflets and general paperwork. With the amount of recycling points, we hope that a majority of the paper is recycled. However, in some cases it might not be necessary to print in the first place.
How to go paperless
As an exhibition attendee, you won’t have control over this, but it’s a point we couldn’t miss out. Rather than encouraging visitors and exhibitors to print their tickets out, point them into the direction of the app.
Using the app on the day means the tickets will be available on the app, and can be scanned on entrance, eliminating the need for the printed paper ticket.
Brochures are great but do people keep them and do they have everything in that your customer needs?
Create the brochure but offer this as a digital download, rather than a physical copy or use this as an opportunity to speak with customers, take contact details and email over a copy. By doing so, you’re creating an opening to take contact details and continue contact after the show has ended.
QR codes have made it possible to view menus, documents, and websites online, all with the click of the camera app.
Localise your information across 1 or 2 QR codes so that different parts of the business can be accessed, and all information found easily.
Tablets & Monitors
Signing up to newsletters or taking customer details is so much easier with the help of a tablet or laptop. The customer can key in all the information themselves, and the chances of any details being lost are slim.
Paper forms and sign ups are pretty outdated anyway so electronic forms should be expected.
Monitors can be added as part of the stand design and can be used to advertise important information, rather than having them in leaflet form.
Benefits of going paperless
Printing business cards, brochures and leaflets can be expensive. We already know attending an event is costly so if you’re able to reduce some of the cost, it would be careless not to!
Saving money & making positive choices for the planet are 2 extremely good reasons to switch to paperless and take the eco-friendly route.
Challenges of going paperless
One of the main challenges of going paperless is that not all visitors will be at the same technology level. Some might not understand the concept and others might not use QR codes, so it’s about trying to balance the user experience and providing each use with what they need.
For this purpose, it could be useful to print a small amount of brochures to hand out only on request. By having these ready you’re able to easily tailor your approach.
Exhibiting with a greener outlook is the objective of most businesses. Looking at the material used, the stand chosen, and the types of accessories needed. Being aware of the end result of the stands you choose and what ends in landfill could be a big deciding factor on which choices you make. At an event,…