Why Website Design Matters

Nowadays, companies understand that a well-designed website is crucial. In the end, your online presence could be the difference between success and failure for your business. However, is it enough to have a web design or do you require more?

Small-scale businesses, especially those who face difficulties with costs or lack of technical expertise investing in a well-designed professional site may be intimidating. Even if you already have a functional (albeit old) site, you might be skeptical about the benefits of changing it.

But, research and evidence frequently prove that a well-designed website is essential and your website’s design can impact your customers’ experience as well as lead generation, and ultimately your bottom number.

The importance of design on websites

Your website’s design is vital since your visitors are interested in the design. In spite of it we all respond to visualsand naturally gravitate towards great design. When it comes to website’s design, studies have repeatedly shown that visitors assess your business only on images and often quit visiting your website if it’s not designed properly.

What is meant What we mean by “Good Design”

You’ve probably heard the expression, “beauty is in the eye of the beholder.”

However, while there is certainly a individual preferences in the way people perceive design, research has shown that there is a lot of commonality with regards to how we see the design. Actually, both science and psychology support the notion that we are drawn by gorgeous things and that people instinctively react to great design.

Every design employs standard elements such as color, shape and size. The best designs incorporate these elements to form a uniform visual language.

Imagine it as think of it as the English language. We communicate through sentences, words and punctuation using uniform rules for grammar and spelling. Of course, there are some who have more experience making use of this method than others. As your teacher in grade school probably instructed you, there is an evident difference in “good English” and “bad English.”

Similar to that, there’s a difference called “good style” or “bad style” for your site. Although we may not have the same proficiency in visual communication, website designers are taught to communicate in this language. It is therefore essential that you invest in an experienced and designed website that is able to effectively communicate with your prospects and customers.

Why You Need a Good Web Design Chesterfield

We’ve proven that your customers are interested in the design of your website But what does your website’s design affect the experience of your customers? Let’s take a look at some specific ways that good design could enhance your website’s design.

Usability

Design can have a major influence on the ease for users to locate what they’re looking for on your website’s design. Research has shown the majority of site’s users want to view the details of your products or services while 65% search for contact information, while 52% are looking for an About page for your business.

Your site’s style should ensure these features easy to locate as you can – else you’ll be a nuisance to your visitors and possibly cause them to leave. Think about using conventions that are standard such as putting your main services in the primary navigation, and including your contact number at the top-right part of your website.

Even if your website is functioning well, a poor website layout could cause users to feel it’s difficult to use or to find the information they require. Two Japanese researchers did a study about this. They designed two ATMs that worked identically however one of them was more elegantly designed and the other one wasn’t. Users reported that the aesthetically-pleasing ATM actually worked better. A good design for websites affects both usability as well as how we perceive usability.

Navigation

Your navigation is among the most crucial components of your site’s layout, and the way you design it is crucial. Many designers examine the psychological aspects of the design, by applying Hick’s Law.

Hick’s Law basically states that the more options you offer someone more options, the longer it will take for them to come to a decision. It’s commonly referred to as “Keep It Simple, Stupid.”

When we apply Hick’s Law to navigation on websites We’d like to keep the options as easy as we can to make it simpler for users to determine which direction to take. As a guideline, try to restrict the number of options in the seven-digit range or lower.

For instance, consider this furniture manufacturer for office use. Their menu of products has 11 options, which is quite a number of options. If you take a closer look you’ll notice that they’ve several similar categories, including “conference chairs” “task chairs,”” “guest chairs” and “other seating.” They could make it easier to navigate by combining the various categories into a single category named, “Chairs.”

Conversion

A well-designed website can keep your visitors’ eyes on track and inform them of what direction you would like them to go. Your website’s design could make special offers stand out and the need for action and assist users in identifying the clickable buttons and other elements. These elements can make users perform the actions you desire them to.

The Brand Professionalism & Trust

As we’ve mentioned before, the majority of customers will evaluate your company’s credibility by the design of your website. Websites that look contemporary and professional are likely to inspire confidence. However, a badly designed site could cause someone to be skeptical about your legitimacy. If, for instance, you were searching for an automobile that was previously owned Which of these companies would you prefer to trust?

Mobile-friendliness

The majority of internet searches occur through mobile devices and this trend is going to grow. With Google currently promoting an approach that is mobile-first designing websites that are mobile-friendly is essential to remain current and to be found on the internet. According to research, 83% of people believe that a company’s mobile-friendly website design should be superior or even better than their desktop site’s design.

Many times, web designers tend to get distracted by making their website appear perfect on the desktop as they would do with a brochure. A good website design should transcend one screen. In this day and age of mobile devices it is essential to have an adaptive website design which will allow your website to look and perform well on all kinds of devices.

SEO

The final point is that great web design isn’t only about the aesthetic elements that appear at the front. The way the design is put together in the background can significantly affect aspects like SEO for search engines.

A site’s design might look appealing from the exterior, but if it is complicated in its coding or contains excessively large images that cause it to be slow to load, it could cause visitors to leave and adversely impact SEO marketing. Web designers sometimes become entangled in creative designs or technology which look fantastic but end up affecting the performance of a website.

Does Your Website’s Design Make the Right Impression?

Your website’s design is one of the most effective tools you can utilize to create a positive first impression. To do this, you need an excellent web design.

A great website is more than just layout, visitors are looking for and expecting a pleasing visual layout. Your business will be judged through its looks, before they even read one word.

If you’re looking for web design and development assistance Contact us today We’re here to assist! Also, take a look at our gallery for more examples of great website design!

Nowadays, companies understand that a well-designed website is crucial. In the end, your online presence could be the difference between success and failure for your business. However, is it enough to have a web design or do you require more? Small-scale businesses, especially those who face difficulties with costs or lack of technical expertise investing…