What Is Gamification?

Remember the time that your mother told you to quit playing computer games and take a job that you could be useful? You’d probably be shocked to find out that today doing things that are useful usually involve gaming or, at the very most the concept of gaming.

Numerous companies are making use of the gaming technology by incorporating these into industries that go beyond entertainment. The only limitation to gaming is human imagination.

“Gamification,” or “gamification” came into use in 2002, thanks to Nick Pelling but didn’t get much recognition until the year 2010 after the rise of social media has led to gaming features being added to the software for networking. Since then, the number of games available has exploded.

Gamification examples could be a variety of different. Some gamification examples include:

Health & Wellness
Education
Food and Beverage
Transportation
Retail
Banking

The total value of the market for gamification was $6.8 billion in 2018 , and is expected to reach $40 billion by 2024. If you’ve learned that gamification is a growing market, how do you make use of it in your company? Here’s how.

What is Gamification?

Gamification is the act of incorporating gameplay elements and mechanics in an online environment with the goal of increasing the user’s experience and engagement. In simple terms, it’s the utilization of game elements within the absence of gaming.

The term is commonly used to refer to making games for business however it’s not. Gamification goes beyond simply fun and engagement. It employs data-driven technologies to enhance the user experience, build loyalty and increase engagement. The ten-game mechanisms that are most often used for these functions are:

Fast Feedback
Transparency
Goals
Badges
Leveling Up
Onboarding
Competition
Collaboration
Community
Points

The mechanisms themselves aren’t thought to be particularly novel or unique, however when properly used and paired they can help in the growth of your business. As an example, Autodesk, the software supplier for architects and designers has increased the number of trial users by 40 percent and conversion rate by 15% after introducing the concept of gamification in trial marketing.

What are the benefits of Gamification?

In addition to being entertainment? Gaming has significantly contributed to the rise of numerous businesses that have started using it after 2010. Through these interactive practices, firms were able retain and connect with their customers as well as engage employees in corporate activities, and improve their own business practices and also enjoy a positive returns on investments (ROI).

For Employment

Companies such as Google have discovered that organising competitions for coding can help gain access to new talent as they test their abilities in a real-world workplace.

The competitive nature can make it more attractive for applicants, and the business can monitor their performance prior to offering a deal.

For Employees

Incorporating a routine into work with gaming can greatly increase employee engagement and optimize the efficiency of their business processes. Cisco assisted employees in obtaining their accreditation through Social Media Training Program. Social Media Training Program by making use of a system for leveling up that includes difficulties.

Three levels of accreditation and team-building challenges within the company More than 650 employees are certified.

For Customers

Gamification has been proven to be a powerful method of gaining and keeping an existing customer base. Starbucks achieved great results through the Starbucks Rewards application. It’s a elegant and simple design that makes it simple and enjoyable to use.

The concept is simple: with every purchase users are awarded stars that can be’stick onto a cup of coffee in the app. After a certain amount of stars are attained, the user is taken to the next level , where they will receive a free cup of coffee or small gift. Simple, yet effective.

6 Industry-Diverse Gamification Examples

Gaming has become so integrated into the daily lives of ordinary people that you won’t even be aware that you’re playing. These industries have benefitted from the integration of games in their products through increasing revenue and customer retention.

Health & Wellness

Do you receive a cute little badge each time you meet your fitness goals each day? or a star for keeping on track with your fitness routines? These are some of the most basic examples of gamification at work. To boost participation and make everyday tasks more enjoyable Your apps provide rewards and motivate you to play more.

Education

It is a constant hot issue. Game mechanics such as collaboration points, goals, and badges are used extensively in the field of education to create an atmosphere that fosters greater learning, while also having fun.

Food and Beverage

Restaurants are aware of the significance of loyalty for their business. Similar to Starbucks and other restaurants, they use the power of gamification to design appealing programs to retain customers and to make dining experiences more interesting.

Simple things like placing an order on your phone or playing on a tablet games while waiting for your food have drastically transformed the way people shop.

Transportation

One of the most well-known features of taxi and ride-share applications is a live tracker that shows the virtual vehicle where users can pinpoint precisely the location of their driver and the time they’ll be arriving. Like restaurants transportation firms have also created various loyalty programs that encourage users to use their services more frequently and receive rewards.

Retail

Retail utilizes all sorts of engagement strategies and incentives to engage with its customers increase brand awareness and boost sales.

From interactive quizzes, to incentivized games, loyalty programs and unforgettable digital experiences the retail industry has the largest selection of examples of how gamification can boost business performance.

Banking

Although finances are a significant issue, gamification is employed by many banks to improve their clients experience. It’s used extensively in the creation of personal finance management applications that teach their customers on personal finance, and assist clients understand and better manage their cash flow.

Conclusion

Gamification goes beyond purchasing the most recent PlayStation. Even the case that you’ve never played video game in your entire life If you’ve been a part of this economic climate, you’re probably to be a fan of games. It’s not something to be worried about. Despite what some parents are afraid to say that using games in a way that is practical will result in more engaged and committed customers.

There is a way to utilize this to your advantage. If you own an eatery, fitness app or retail company or something else gaming is an effective solution for growth of your business.

Remember the time that your mother told you to quit playing computer games and take a job that you could be useful? You’d probably be shocked to find out that today doing things that are useful usually involve gaming or, at the very most the concept of gaming. Numerous companies are making use of the…