How Sky AdSmart Benefits Small Businesses
- by Tech Today
- Posted on April 14, 2023
Sky AdSmart is a new method of advertising on TV that creates a level playing field for companies large and small. This once significant investment now is available and affordable to all with a 70% share of advertisers who use Sky AdSmart are new to television advertising!
Here are the top reasons to consider using a Sky AdSmart agency…
Target Household Attributes
Through Sky AdSmart you can target viewers with a wide array of household characteristics. By combining and matching Sky’s information, you will ensure only the most relevant customers view your TV ads. Under ‘Audience Selection which includes 90+ household characteristics are available, including the following: age, status, wealth, sex and even location.
There are also more than 32 metropolitan and regional areas that have regional TV advertising platforms you can utilize to target consumers through postcode. Therefore, if your demographic is confined to a particular location, age or even specific interest, you can modify the data to suit your needs.
Create Your Super Segments
Sky AdSmart can be used to get direct results or increase its reach for your targeted advertising. It is possible to create custom super-segments made up of fixed attributions as well as your own consumer information. Lists can be matched to sky subscribers in order to target like-minded individuals and create a unique customer profile. This helps increase the response rate which leads to higher ROI and increased sales.
Higher Return Rate
Sky AdSmart has been in operation for over five years. Sky AdSmart platform has now been operating for more than five years. A study done by the provider of TV over this period revealed that in 2017 it had signed more than 1,130 advertisers and ran campaigns totalling 7635 with five million impressions.
In the report the facial recognition analysis revealed that when ads with addressable content are viewed on TV viewers are 21 percent more engaged. Additionally, they are more likely to remember the advertisement in the future. With a returns rate of 64 percent, Sky AdSmart is set to become the next big thing in television advertising.
Accessible to everyone
Sky AdSmart benefits both businesses and their customers by ensuring your product or service is only viewed by those who are interested in them. Viewers can experience personalised advertisements, while advertisers profit from increased visibility, greater reach, greater numbers of impressions and sales. Your ads will only be shown only when the audience you want to reach is watching, so that new advertisers benefit as much through Sky AdSmart as experienced advertisers.
This refined method of TV advertising cuts down on the overall cost of ad. Sky AdSmart’s pay-per-view policy allows advertisers with lower budgets can, even on the smallest plan, have their advertisements shown on over 200 Sky channels.
The way we view TV has changed dramatically in recent years, and it’s crucial that advertising evolves along with it. AdSmart’s works in both live and recorded TV. You only pay when 75 percent plus of the advertisement is seen at a normal speed.
Such features are the way Sky AdSmart aims to revolutionize television advertising. Sky’s highly specific advertising system improves retention of users, boosting awareness of advertisements to 22%, and purchasing intention by 7-20%.
It gives exposure and credibility to small firms, and allows the brand to be recognized on an elite powerful platform. It opens the doors to a new type of television advertising which includes all companies.
TV advertising continues to be the most effective method of marketing to grow your company. With the enhanced accuracy and control that comes with Sky AdSmart, the smallest of companies is now able to reap the benefits of a specific advertising system.
Join us in this revolution and join us for your next multi-channel marketing campaign. We can develop a coherent efficient, cost-effective marketing strategy to introduce your brand’s message into a brand new channel.
Make your mark by using Sky AdSmart, get in contact with us now.
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10 Victoria St, Redcliffe, Bristol BS1 6BN
0117 256 5997
Sky AdSmart is a new method of advertising on TV that creates a level playing field for companies large and small. This once significant investment now is available and affordable to all with a 70% share of advertisers who use Sky AdSmart are new to television advertising! Here are the top reasons to consider using…