Five Advantages Of Video Content And How You Can Use It
- by Tech Today
- Posted on September 5, 2022
Videos can be used throughout all types of digital marketing in order to improve engagement, reach, and sales. This includes electronic billboards, electronic marketing along with social media. What are the advantages? Learn more about how this can help increase the reach of your audience.
1. Sales and conversions
It’s no secret that humans are more attracted to watching videos than reading them as it’s a part of our nature. Due to this, the engagement of video marketing results are much more than traditional forms of marketing using text like emails. People prefer to watch rather than to read. This is the reason social media is the most commonly utilized to market today than email. In actual just 18% of those who view ads that are text-based will actually click them. In addition marketers using video-based advertising will have an increase of 49% in of revenue than of non-video-based marketers.
2. The rise of video
People are addicted to video-based media. TV, movies and documentaries are the entire spectrum of video-based content. Research shows that about 45% of the world’s population are watching an hour or more of video each day. That’s more than four billion people watching many hours of video each day. It’s a good idea to invest in videos, particularly since your competition , both local and international is likely to use video-based content. This is the reason why YouTube is a very highly-rated platform for both users as well as businesses. Following Google, YouTube is the second most popular site around the globe. Remember, YouTube is a platform for video. The users watch more than 1 billion hours of video every day on YouTube all by itself.
Mobile phones and smartphones are commonplace in our time and age. The majority of smartphones have the data plan that allows users are able to access the internet almost anyplace accessing their information. Smartphones are particularly popular for watching videos on the internet, and users are able to interact with social media accounts from their phones which means that more ads based on video are seen by more people as well as businesses. In reality, Facebook states that users are 1.5 times more likely to see videos on their smartphones than on other devices. Video content can not only be played on smartphones as well, but it can also be viewed on other platforms, including TVs, gaming consoles tablets, and so on. There is a standard established for the development of a technology platform. That standard states that video content has to be available.
4. Multiple platforms
There are many platforms that support some form of media, with social media being just one. Entertainment and ads are prevalent across social media. On Twitter , for instance more than 82 percent of its users are watching videos. Remember that in March 2019 Twitter had more than 330 million users active. Eighty-two percent of these are watching videos. Research shows how on Facebook alone posting videos can boost engagement and increase reach by 33 percent. Video content can not only be utilized on social media to promote, but also in other ways such as webinars blog posts, presentations, and so on.
5. Engagement is growing
As we have mentioned before, people tend to be more engaged with videos than text-based material. This is why it’s a very popular method of marketing and for providing help in the form of a step by step guide for many companies across the world. In fact, even including video content in the form of text in marketing can result in significant increases in engagement for instance the inclusion of video-based content in emails can result in the increase in 200-300% click-through rate. Two important aspects to consider:
The popularity of the platform
The popularity of a platform is fundamental the more well-known it is, the more people are likely to interact with. But, when you consider your intended market, it is important to determine which social media will work best for your needs. For instance for companies looking to interact with other businesses via videos, Linkedin is likely the most effective platform because interactions are mostly B2B in this particular platform.
Understanding the way video content and marketing function can aid in reaching your target audience.
Videos can be used throughout all types of digital marketing in order to improve engagement, reach, and sales. This includes electronic billboards, electronic marketing along with social media. What are the advantages? Learn more about how this can help increase the reach of your audience. 1. Sales and conversions It’s no secret that humans are…