5 Reasons To Have A Promotional Video
- by Tech Today
- Posted on September 3, 2022
“If an image is worth 1,000 words and a video worth 1.8 million in just one minute of footage”, James McQuivey concludes in his book ‘How Video Can take Over the World’. Video brings a variety of forms of communication together – sounds images, words, and pictures and more – which makes its potential in the sharing of information virtually limitless.
Promo videos are usually brief films that highlight your company’s image in a concise manner that is interesting and informative. The primary goal of a promotional video is to draw attention and inquiries from your intended public. Because of its versatility it can be an efficient marketing tool that companies are able to use for their benefit.
1.) video entices viewers
Naturally we are drawn by images that move – giving video an edge over pictures and text. All walks of life can enjoy film across the globe – so even if you don’t know the language or don’t have any prior knowledge about the topic, you are able to observe and listen to, and interpret the meaning being displayed.
Video is an easy-to-read, simple method of absorbing information in a short amount of time with minimal effort. It doesn’t require full focus, and content can be consumed in a passive manner, which is the reason videos are so well-liked – they’re more efficient than reading articles or reading books and also less demanding on the user.
2.) Brand awareness
Videos that promote your brand and generating awareness of your offerings can be a huge benefit to your company. If the logo and colors of your brand are well integrated throughout the video, it can leave lasting impressions on your viewers and make your brand memorable. Utilized in conjunction with an effective message, video could dramatically increase the rate of goal completions for your company and bring in new customers or inquiries.
Video can be an excellent alternative to costly printing solutions. Once you’ve got your film , you can make use of it repeatedly without the need to invest in plastic materials that are disposable.
If done with care promotional videos can build trust with prospective clients that is hard to create through just words. While communicating your company’s identity, you could add the personality of the company and give people a feeling about what you stand for and the services or products that you provide.
3) google favours video
In the current crowded online world Search engine optimization is often essential to the performance of your business. The most popular web search engine Google has stated in an analysis that websites selling e-commerce experience a significant rise in sales when videos are displayed on the product page. The report claims that users are eighty percent more likely to buy an item following a similar video when they can see an item on the screen, this helps them believe in the product and make them want to purchase to purchase it.
Market Researcher’s company, Forrester, explain that websites with videos are five times more likely to be featured at the beginning of Google results. Moreover, websites with videos and text as opposed to a simple text page is more likely to double the number of linked domains. Videos draw attention to the site as they increase engagement. the results can be tracked by analytics.
Videos for promotion can be shared across many digital platforms. All the major social media platforms as well as online publications and newspapers regularly publish videos. That’s why promo-videos are fast becoming the top method of increasing visibility of brands on the internet. “Social videos generate 1200 percent more shares than images and written content combined,’ MLT Group’s blog post states.
Making a video that is humorous or emotional, or any other noteworthy aspect increases the chance of being seen as an appropriate share by your viewers. If your viewers share the video, they will be able to show it to more people than the paid-for campaigns ever could. Making the effort of making a video appealing to your viewers will pay off in the form of worldwide free publicity for your company products, services or even your own company in the event that it is shared widely (known as becoming viral).
One of the biggest benefits for video content is the flexibility it offers video content. Videos shouldn’t be generic They can be customized to reflect your brand’s image or convey a particular message. If it’s an animation or live-action reels, you can show your business in the way you’d like and customize your video to focus it on your ideal market. The video is part of the sales staff – telling your audience who you are as well as what you have to offer.
Promo videos are a powerful tool that provides your company with the chance to showcase and showcase the things your brand can accomplish. When using a promotional video production company they can bring about an impressive return on investment.
“If an image is worth 1,000 words and a video worth 1.8 million in just one minute of footage”, James McQuivey concludes in his book ‘How Video Can take Over the World’. Video brings a variety of forms of communication together – sounds images, words, and pictures and more – which makes its potential in…