Interesting Facts About Instagram You Should Know About

Interesting Facts About Instagram You Should Know About

Whatever it is, whether it’s brunch, business or even on the beach. Everyone is asking is it Instagrammable?

Instagram has seen tremendous growth throughout the years, and continues to expand its horizons. The photo-sharing app has come far from being a popular choice for tourists posting holiday photos to being a popular choice for various types of influencers as well as advertisers and brands.

It’s likely that your customers are using Instagram as are your competitors are too. However, staying on top of Instagram trends (oh did we mention the algorithm’s changes as well?) can be a bit difficult at times. The people you want to reach are looking at their feeds at the moment and the issue for marketers is why they should be visible on Instagram.

If your business isn’t being seen by people, these statistics will help you understand why it should be . They also provide the idea on what need to be doing to ensure you can earn money from Instagram.

So, let’s start using the 10 best Instagram stats for the year 2022 in order to shed light on the growing importance of Instagram for businesses.

1. How Many People Are Using Instagram?

According to the most recent estimations, Instagram has 1.3 billion users around the world in 2022. It accounts for one of three users of social networks (eMarketer 2022).

Instagram is a popular social network that lets users upload and edit photos as well as Instagram videos. The platform was initially primarily used by teenagers and young millennials Instagram continues to grow into an extremely used social media platforms and the data suggests that it’s not likely to slow down any time in the near future.

Between 2019 and 2021, between 2019 and 2021, the total number of Instagram users across the globe increased to 383 million. In fact, in the year 2020 the photo-sharing platform reached the billion mark for the first time, something that analysts had anticipated in 2024. Additionally, in the is the year in which Instagram recorded a huge 22.9 percent growth in the quantity of its users. Analysts attribute a large portion of this huge growth to the coronavirus epidemic that drove people to sign up on Instagram.

If you’re wondering if your company should invest an amount of time, money and effort required to invest in Instagram the huge number of users could be an indicator.

2. Instagram Hashtags Usage

Since the concept of using hashtags to mark and define the topics of social media was introduced by Twitter in the year 2007, (by Twitter), its use has grown exponentially and is considered to be as a fundamental component in social media.

Instagram is definitely no one of the exceptions to this. From businesses and Instagram influencers to the common Joe Instagram users, Instagram’s use of hashtags Instagram is popular and widely used.

It’s to the point that the most recent Instagram data reveal that an average Instagram post may contain up to 10.7 hashtags (HubSpot 2020).

If you’re thinking about making a big splash with hashtags to reach out to new users and increase your followers, consider reconsidering your strategy. Research has shown that when it comes to Instagram hashtags, it’s not an issue of the bigger the more fun. In fact, engagement drops when you use six or more hashtags therefore try using five or less.

If you’re looking to think strategically and strategic, you might be interested to be aware that the most used hashtag on Instagram the hashtag #love has been used more than 2 million times. This means that while it might create the warm fuzzy feelings among your followers however, your post might be drowned out by 2 million other posts using similar hashtags.

To help you, hashtags like #photography #instagood, #fashion, as well as #art comprise the next four most used Instagram hashtags.

3. Young Adults Love Instagram

70.8 percent (or 70.8%) of billion active users of Instagram. Seven0.8 per cent of users who use the Instagram app are below 35 (Statista 2022). This stats provides details about the distribution of Instagram users across the globe from April 2022. The most popular age range is 25- 34 (31.7 percent) and then 18-24 (30.2 percentage). Do you have a target market that includes those two age brackets?

Understanding the demographics of age on social media will allow you to determine which platforms are most beneficial for your business to take advantage of. So, you can ensure that you’re working on content for platforms where your target audience doesn’t have an online presence.

If your audience is comprised of young people, Instagram is the best location for you to be. Once you’ve figured this out you can begin to jump into the latest trends on Instagram and create the perfect kind of content for Instagram that is tailored to your audience’ preferences and desires.

4. How much time do people spend using Instagram Daily on Average?

The average user spends about the same time on Instagram than users do Facebook. In terms of the time Android users devote to Instagram is catching up to that of Facebook — In June of this year, Facebook users spent an average of 58 minutes each day on the platform , compared to Instagram users of 53 minutes per day (Recode in 2018,).

Find out how to grow your Instagram followers at

The time that people spend on Instagram is important since the longer time users spend on the application, the more advertisements they encounter, and the more chances they have to see your company’s name. Instagram also revealed that the introduction of Instagram Story, an Instagram Story feature, which increased in the time that users were spending on the app throughout the day. However, not only the amount of time spent on Instagram count, but so does the time of day when users are the most engaged on the platform. This way, you’ll be able to know the ideal time to make posts on Instagram to promote your business.

5. Businesses are making use of Instagram

With Instagram becoming more popular It’s no wonder there are now more than 200 million businesses advertising their goods on the platform (Instagram 2022).

According to Instagram the site, up to 70% of people turn to Instagram to get ideas for the next item they purchase. In light of the possibilities, as well as the array of tools that brands can use to advertise through Instagram and other platforms, not being active on Instagram is a massive missed chance.

Being active being active on Instagram is about measuring the its success. One important metric every business must be monitoring is the rate of engagement. Recent data on Instagram engagement rates show that posts that feature carousels get the most interaction in the eyes of Instagram users with a percentage of 0.85 percent. In contrast to all posts, the average for post on Instagram is 0.68 percent.

There is a massive number of people using Instagram but reaching them isn’t a huge amount of money. If you’re looking for advice and suggestions on how you can promote your brand on Instagram We’ve provided you with these captivating Instagram posts ideas.

6. Instagram Promoted Content Growth

Influencers’ trend towards posting paid content via Instagram is growing and isn’t slowing up. In the period from February 2018 through February 2019 The amount of Instagram influencers that used the hashtag #ad grew by 133% (Socialbakers 2019, 2019).

In fact, during the first quarter of the year almost 25,000 Instagram accounts were posted using the hashtag #ad.

Because posts from influencers who have more followers are likely to be more popular and engagement, it’s likely that they will be popular to run influencer-related marketing campaigns than accounts who have fewer followers.

This can be seen by the frequency with which influential influencers with a high profile have used the hashtag #ad. More than one quarter (26 per cent) of influencers with more than one million followers have used the hashtag #ad in their posts. By contrast, less than one-fifth of influencers with less 1 million followers, and only about 2 percent of micro-influencers that have less than 10 thousand followers use it.

It’s not just sponsored posts from influencers which are getting more popular. All Instagram posts in this period the number of posts that featured the hashtag #ad grew by 120 percent.

7. Instagram Stories Usage

In August of this year, Instagram launched Instagram stories. This revolutionary feature lets users take videos or photos that disappear within 24 hours. Since the launch of this feature the users started sharing more content on Instagram. The 500 million Instagram accounts are using Instagram Stories daily (Instagram in 2018, 2018). Not only that, 1/3 of the top viewed IG stories come from businesses.

Prior to Instagram stories, users were sharing their best moments, which were not shared regularly. Instagram put the hammer to the forehead by introducing Instagram stories, which gave people an incentive to share the everyday events of their lives without the need to save the posts on their account. This also offers an chance for businesses to boost their exposure. This article explains how you can begin making use of Instagram stories to grow your following.

8. Instagrammers Follow Brands

50% of Instagram users are followers of more than one company (Mention 2017) so businesses stand a chance to grow their reach on Instagram. If you’re a local company or a business from around the world You have the chance to enhance your brand’s image making use of Instagram.

By creating the addition of an Instagram Profile for Business, brands can include their contact details that isn’t available on personal profiles. This includes a company phone address and number. If you have an Instagram Business profile, you can access Instagram analytics that can give information on the number of impressions and followers per post, in addition to additional information on your audience. This will allow you to determine what kind of content your target audience enjoys the most. It doesn’t matter if it’s food or clothing or any other niche you are interested in, you are likely to find that there are people who want to follow your company on Instagram.

9. The Instagram Engagement of Users is Important

Engagement on Instagram is rising for companies. It grew in 29 percent from October 2017 between May 2017 and May 2018 (Socialbakers 2018, 2018). This means that brands are able to create more than 4 times more engagement on Instagram as compared to Facebook.

While we are aware the fact that Instagram engagement is vital for businesses, the question is still unanswered about what Instagram engagement actually means and how it’s assessed. Instagram engagement refers to the amount of engagement that your followers display towards their Instagram content. This can take the form of comments, likes or shares. Instagram is a content-based visual platform that is among reasons for so much engagement. It provides a platform for various types of content including videos, photos such as live videos, stories and the IGTV application. This can increase the creativity of content since it provides an array of kinds of content to select from. If you’re a business or brand it is essential to make use of Instagram’s capabilities to boost interactions. We’ve got some ideas to boost the quality of your Instagram engagement.

10. Instagram’s Influence on the Buyer’s Journey

We’ve covered the benefits of Instagram on brands but let’s go one step further. Instagram aids more than 80 percent of Instagrammers make a decision about whether to purchase the product or service (Facebook 2019, 2019). Instagram users have reported making an purchase decision in response to something they came across in the app while browsing. Influencer marketing plays an important part in influencing these purchasing choices and if your company isn’t making use of Instagram as an element in your overall social media marketing plan it’s missing an potential. Particularly, if your company is specifically targeting young people.

There are many various strategies you can employ to influence buyers’ choices on Instagram. This includes Instagram advertisements, engaging users through stories that are creative or using relevant Instagram hashtags to make them more easily found and relevant, all of it is possible when you are doing it correctly. Learn additional Instagram strategies from our site.


In the past, Instagram has proved to be a highly effective marketing tool for companies that want to increase their reach and visibility. We hope that this list of 10 Instagram statistics for 2022 will have helped you understand the reason why your business should be taking a look at Instagram and also given you suggestions for what you can do next on the platform.

Whatever it is, whether it’s brunch, business or even on the beach. Everyone is asking is it Instagrammable? Instagram has seen tremendous growth throughout the years, and continues to expand its horizons. The photo-sharing app has come far from being a popular choice for tourists posting holiday photos to being a popular choice for various…